Home service growth specialists

More calls. More booked jobs. Less guesswork.

Google Ads, Local Services Ads, local SEO and follow-up systems managed as one revenue engine — so you can see which channel produced every call.

No obligationYour data stays yoursReply within one business day
JZ Smart Media lead reporting dashboard on a laptop and phone
One account · one month239tracked calls · GBP, Ads, LSA

Reporting view · illustrative

Platform partners & certifications

Technology we work with

The real problem

Clicks don’t pay your team.

You need to know which campaigns generated qualified calls, which calls became jobs, and where the next dollar should go.

That means your ads, local presence, call tracking and follow-up cannot live in separate silos. We connect them around the number that matters: booked revenue.

What we do

Everything between the search and the booked job.

A focused mix of acquisition, local visibility and conversion infrastructure — managed by one team, measured against one number.

Google Ads + landing pages

Campaigns organized by service, intent and market, with pages built to turn the right searches into calls.

Search campaignsCall trackingLanding pages

Local Services Ads

Profile setup, budget pacing, lead review and dispute management to protect spend and strengthen placement.

Google GuaranteeLead disputesBudget pacing

Local SEO + Google Business Profile

Map visibility built through correct structure, service-area content, reviews, citations and ongoing optimization.

GBP managementLocal pagesRank tracking

CRM, automation + AI

Missed-call recovery, lead follow-up, review requests and pipeline visibility so good leads do not disappear.

GoHighLevelSMS follow-upAI workflows

Web, Yelp + conversion support

The supporting channels and digital assets your market needs—deployed when they improve the economics.

Web developmentYelp AdsConversion rate

Real results for local businesses

Data-driven marketing. Measurable growth.

Every number below comes from a named client account with the tracking screenshot behind it — not an average across a portfolio.

533%Call growthChimney, Fairlawn OH — 33 to 209 tracked calls
+441Additional monthly callsRoofing, South San Francisco — 89 to 530
100%Top-3 map coverage81 of 81 grid points, Fairlawn & Akron
6.3×Call volumeAgainst the client’s own starting baseline

Client-specific results based on account and client reporting. Results vary by market, budget, competition and sales follow-up. Calls are not the same as booked jobs.

Our work

Three builds, start to finish.

What was broken, what we changed, and what happened to the phone — with the tracking behind each claim.

Case study 01

Roofing — South San Francisco, CA

Two channels shared one tracking number, so no call could be attributed. We rebuilt the site around real services and locations, fixed listings across Yelp, Apple Maps and Angi, then separated tracking across GBP, LSA, Google Ads and Yelp.

  • Complete website rebuild with service and location pages
  • Google Business Profile and citation clean-up
  • Local Services Ads improved, Google Ads launched
  • Call tracking separated by source
89Aug 2025
530Jan 2026
+441calls/mo
496%growth
~5 moto result
CallRail before and after: 89 calls in August 2025 rising to 530 in January 2026
CallRail, calls longer than 60 seconds. Calls are not the same as booked jobs.

Case study 02

Chimney — Fairlawn, OH

A complete website and local foundation from scratch. We verified and optimized the Google Business Profile, expanded mapped visibility across the greater Akron area, and connected accurate tracking across every channel.

  • Website build and Google Business Profile verification
  • Local SEO across Fairlawn and greater Akron
  • Local Services Ads and Google Ads
  • Call tracking across GBP, LSA, Ads and website
33Apr 2026
209Sept 2026
+176calls
533%growth
100%top-3 coverage
Rank grid across Fairlawn and Akron moving from 20+ at every point to top 2 at every point
Every tracked point moved from 20+ into the top 3, with 72 at position #1.

Case study 03

Home services — Lower Manhattan & Brooklyn, NY

Every tracked point across Lower Manhattan, Jersey City and the Brooklyn waterfront sat outside position 20. We rebuilt local relevance around the profile and service area, then tracked the grid across multiple dates rather than one good day.

  • Google Business Profile and service-area rebuild
  • Local SEO in a top-tier competitive market
  • Citation and relevance clean-up
  • Multi-date rank grid tracking
20+Every point
Top 3Every point
42points at #1
49/49in top 3
100%coverage
Rank grid across Lower Manhattan and Brooklyn moving from 20+ at every point to top 3
Recorded across multiple tracking dates. Map position is not the same as calls or booked jobs.

Watch the rankings move — case study 01.

Recorded rank grids across multiple tracking dates, not a single hand-picked screenshot. The map moved first; the calls followed.

Starting grid
Roof repair · San FranciscoSept 10, 2025Positions 6–16 across most of the service area
After
Roof repair · San FranciscoDec 31, 2025Top 3 across nearly every tracked point
Sustained
Roofing contractor near meJan 19, 2026Holding top 3 on a second high-intent term

Recorded for the case study 01 client, South San Francisco. Map position is not the same as calls or booked jobs.

Trust & expertise

Built for local service businesses across the U.S.

Proven platform partnerships, documented results and industry-specific expertise — in the words of the owners we work for.

“Since working with JZ. Smart Media our call volume has more than tripled. They know exactly how to target homeowners ready to book. Best investment we've made in years.”
Mike R.Chimney company · Ohio
Chimney company · Ohio project

Industries we specialize in

Roofing
Remodeling
Garage Door
Chimney
Restoration
Locksmith
Cleaning

Industry focus

We know how local service buyers search.

Every trade has a different urgency, sales cycle and lead-quality problem. Your strategy should reflect that.

Roofing

High-ticket campaigns built around inspection requests, repair urgency and storm demand.

Remodeling

Qualified project inquiries with service pages and forms that screen for fit.

Restoration

Fast-response campaigns and routing for water, fire and mold emergencies.

Garage Door

Call-first search and LSA strategies designed for immediate service intent.

Locksmith

Local visibility, lead disputes and response speed managed as one system.

Chimney

Seasonal demand planning that protects margin while the market gets crowded.

Our process

Clarity first. Then execution.

You should know what is broken, what we are changing and how success will be measured before more money is spent.

01

Audit

We review your website, Google Ads, LSA, GBP, tracking and follow-up flow.

02

90-day plan

We prioritize the highest-impact fixes for your market, trade and budget.

03

Build + launch

Tracking comes first, then campaigns, local assets and conversion systems.

04

Optimize + scale

We review real calls, improve lead quality and shift budget toward booked jobs.

Why JZ Smart Media

From the first call to the closed job.

See where every lead came from, what you spent to get it, and what actually became revenue.

Home services onlyStrategies shaped around service areas, seasonality, urgency and high-value local searches.
Radical transparencyQualified calls, booked jobs and cost per result come before impressions and clicks.
Your accounts stay yoursWe work inside your platforms. Your data, profiles and history remain under your control.
One accountable teamPaid media, local SEO, websites and automation work toward the same outcome.
JZ Lead Portal showing total leads, revenue, cost per lead, booked jobs and leads by source

Frequently asked

Questions before we start.

Do I need a long-term contract?

We recommend enough time to implement, collect clean data and optimize. The exact engagement and commitment are explained before you sign, based on the work required.

Who owns my ad accounts and tracking?

You do. We work inside your accounts so your history, data and assets stay with your business.

What budget do I need?

It depends on your trade, market and growth target. Your audit will include a realistic recommendation—and we will tell you if the economics do not make sense yet.

What will I see in reporting?

Qualified calls, lead quality, booked jobs when that data is available, cost by channel and the actions we are taking next. Traffic metrics stay in context.

Do you serve companies outside Miami?

Yes. JZ Smart Media is based in Miami and works with home service companies across the United States.

How we work with home service companies

Accounts stay yoursWe work inside your platforms
Every call trackedBy source, not one shared number
Home services onlyRoofing to chimney, nothing else
One accountable teamPaid, local, web and automation
Miami, serving nationwideLocal specialists, US-wide

Free growth audit

See what’s costing you calls.

We review your acquisition and follow-up system, show you the biggest gaps and explain what we would fix first — before you spend another dollar.

  • Google Ads and search-term waste
  • LSA profile, budget and lead quality
  • Map visibility across your service area
  • Tracking, missed calls and follow-up gaps

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